42 Dreams of Arizona Bay

Searching for the question to the answer of 42.

Spelling

12. Drive thru. Late nite. Lite. Deliberate misspelling of words until most of the country doesn’t know how to spell them. Went to a furniture store the other day, called Bi-Rite. Thought surely if they had to spell their sign that way, they couldn’t afford to sell expensive furniture. Wrong. Also included in this category. Improper use of apostrophes. I know they’re hard, people. But if you can’t use them right, don’t use them. I don’t have any examples to share off-hand, but I will the next time I see one.

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19 Responses to “Spelling”


  1. Bi-Rite: maybe it’s a codeword that signals the store’s allegiance to the cause of Bi-Sexual Rights.

    I did think of another “reason” recently. Most Starbucks I go in, they have a little blackboard on which they write crap. The one here in Washington always has “Thanks a latté!” written on it. I hate that expression. It makes me want to respond, “Ah, I’ll have a no-fat, no-whip ‘fuck you too’ with a sprinkle of cinammon. Thanks.”

    The ubiquitous use of “Tall”, “Grande”, and “Venti” for various sizes of coffees is also most annoying. Even non-Starbucks coffee shops now use these formulations. I refuse to say “Grande” when I want a “Medium.” I refuse. I say “Medium,” and I say to hell with their Italian pretensions.

  2. Mel B

    Yeah, I’d find that annoying too. And I hate having to ask for something in whatever fancy word a place has chosen to represent medium and large. :) And you notice they know what you mean when you ask for it that way. :)


  3. My favorite local store is named “Bottom’s Up.” Any idea what this store sells?


  4. It’s not my “favorite store” (though maybe it should be). I meant it is my favorite example of a strange store name.

  5. Mel B

    A liquor store? A pub? A coffee shop? As opposed to a gay store?

    Btw… back to Matt’s comment about Bi-Rite… No, they didn’t seem to be aligning themselves to sell to customers of bisexual orientation, or be proclaiming themselves to be for any sort of rights. Though there is a part of town that is gay-friendly, this was not that part of it. I should write a blog entry about the gay men’s sex shop we wandered into by accident.


  6. Bottom’s Up sells lingerie. . .

  7. Mel B

    Wow. That’s funny. I didn’t think they’d actually have the nerve to do that.
    I swear there’s a store that must be on the naughty side, at least, in Fresno, called A U-Neek-Boo-Teek Lifestyle Fashions or something like that.
    They’ve got lingerie in the window. I’ve only driven by, but I’ve been wondering if they sell naughty things.

  8. Mel B

    And I say naughty things in the 12-year-old sense. Because I think that deep down, I still find the idea of sex toy shops to be embarrassing and yes, tittillating. As if upon entering one, I would be caught, found out to be not a real adult, though I look like one. Much along the same lines of fear I get when I purchase alcohol. I spent so long knowing I wasn’t old enough to drink alcohol, or thinking that alcohol was bad, for different reasons, that when I buy alcohol now, I still get this guilty thrill. I get carded less and less, but that’s not the point. It’s still something that I was forbidden, even if I didn’t want it when I was too young for it.


  9. “Wandered into by accident”…sure. I would not have guess that Bottoms Up sold lingerie. I would have said liquor, which would also align with it being your “favorite store.” Then again, Todd, I can understand why the lingerie store would be your favorite store, too :-)
    You know, I’ve never been carded. Not once that I can recall. I’ve been going bald for so long, I have always looked much older than I am, I guess.

  10. Mel B

    Wandered into because it looked quite innocent from the outside. I can write an entry about it, I suppose. There was nothing in the name, either, to suggest that it catered to adult gifts and novelties. It had some really nice lamps in the window; they sell more than naughty things.

    And carding is still relatively new to me, as I didn’t start drinking alcohol, and then only with friends, until a year or two ago. But I think I’m getting past the point where I need to be carded.


  11. Just curious, you Starbucks people, any local cafes in your parts?

  12. Mel B

    There are plenty of local cafes in these parts. I haven’t been to one yet, but they’re here. Fighting for space with the ubiquitous Starbucks. This country is going to one day implode under the weight of Starbucks and McDonald’s. I’m not kidding. A la shoe depression in Douglas Adam’s Hitchhiker’s series.


  13. Ah, did you hear about the Hitchhiker’s move coming out this summer (I believe)?

  14. Mel B

    April 29, I think. Gonna go see it. and bare my tattoo for all to see. Or maybe not. Well, I guess since I have another Hitchhiker’s tattoo, I can bare that one. On my ankle.

    At least I can bring my towel. I always know where my towel is.


  15. Another reason: girls (and women) who wear sweat pants with sassy sayings on the ass. I saw one last night that had “Who cares?” written across her ass.

    I want to say to these girls, “Do you want me to look at your ass? Is that why you put a slogan there?” This is especially disconcerting when the slogan in question is across the ass of a Middle or High School-age girl. Then I feel like a pervert reading her ass.

  16. Mel B

    I like t-shirts for preteens that say slut or bitch or princess or princess or stuff like that. Or even legitimate teens.
    I hate to sound like a conservative, but you can bet my daughter wouldn’t wear some pink, rhinestone studded crap that called her bitch.

  17. Heather

    Well, we all know my physical state, so take this with a grain of salt, but i especially like going to the gym and seeing something like “hot stuff” across another fat (or ugly works if fat doesn’t) chick’s ass. You’re no hotter than me, get your ass off the treadmill so I can get some use out of it.


  18. I have seen elementary girls/pre-teens wearing shirts and short-shorts with slogans of “Princess in the Making” and what-not.

    I wonder what these girls will be like when they are teenagers and young adults. . .

  19. Mel B

    Disappointed. There are no princesses. Certainly not the ones that are wearing those shirts.

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