The Beer Man Cometh
This isn’t my usual type of blog post, but I found the subject too funny to pass up. The headline of this CNN news story says all you need to know:
Loaded Beer Truck Falls on Top of Teetotaler
Who says journalists lack creativity? Some scribe had to sit in his office and think of a pithy title for a story that is, for all its humorous elements, tragic. The victim, after all, is flat on her back in a hospital with three compressed vertabrae. Yet some worthy graduate of an English or Journalism department had to think about what the best adjective would be to describe a beer truck: “Ah, loaded!”, he or she exclaims. It is perhaps the sole act of creative genius they will ever experience in their life.
Of course! It’s not just a beer truck, it’s a loaded beer truck!
Thankfully for the victim, the truck was indeed loaded…with Bud Light.
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Oh, those puns’ll kill you sometimes. But other times they really work. Until you gain the right headline touch, it can be hard to know.
But agreed, great, great hed.
Comment by Heather — Thursday, 26 October 2006 @ 3:01 pm
And sometimes they’re headlines you may only keep to yourself. Or share with colleagues.
Though my favorite headline of all time (written by someone else) got in the paper. It’s unfortunately with a story that’s not more than 4 inches long.
Alligator allegation brings charges. It involved domestic violence. Beer. An alligator in a bathtub. And two rednecks.
Comment by Mel B. — Friday, 27 October 2006 @ 11:17 am