The subject line of this post raises an interesting question, I think. In all the articles I read yesterday about the iPhone and the Apple TV, no journalist remarked on the fact that at the MacWorld Expo, for the first time in human memory, Apple Computer did not make a single product announcement involving actual Mac computers.
Don’t get me wrong, the gadgets Apple unveiled are exciting. The Apple TV is especially intriguing for me, a person who has come to adore DVR boxes as the Second Coming of the iPod.
Furthermore, if I didn’t already have a cell plan with verizon…and if the iPhone weren’t so damned expensive…I’d probably buy one. It’s basically a handheld computer, not a phone or a juiced-up iPod, or even a Blackberry. It’s all those things and more. It’s a beautiful, small computer.
What I found interesting–not disappointing, but interesting–was that there was nothing new unveiled involving Macintosh computers. No new laptops. No new iMacs. Not even the same old Macs, but with improved specs.
One thing that was unveiled, perhaps significantly, is a name change for the company. The Washington Post put it like this:
There was even a surprise name change for the company. Effective immediately, Apple Computer Inc. is dropping the “Computer” from its name and will simply go by Apple Inc., a sign that the Mac computer line is no longer the flagship product of a company that is increasingly a trendsetter in music, video and wireless networking.
I’m not sure how to feel about this. I love the gadgets; I miss seeing some advances in the computers. The Mac computer is why I buy Apple products in the first place.
I had hoped that at the very least, Apple would upgrade the Macbook or the Mac Mini’s video card, making them capable of playing World of Warcraft. Or failing that, maybe Apple would release a new widescreen iPod (I guess they did, sorta, if one regards the iPhone as a widescreen iPod). I could see myself buying a widescreen iPod in the next few months. Between Brendan and I, we actually watch quite a bit of film on my iPod.
I downloaded Cars for him, and I also have another Disney film, Chicken Little, on there, as well as many other short cartoons. For myself, I have been watching Lost on my iPod, rather than on TV. I watch it at night, lying in bed, and sometimes on my lunch break at work.
So did Apple release a widescreen iPod, or upgraded Macintosh computers?
No. Nada. Rien de rien. No soup for you.
Strange, don’t you think? This ain’t your daddy’s Apple Computer, Hon.
[Note: the best article I've found on the iPhone is this one from Time. Apple's New Calling: The iPhone. It's a bit frothy with adulation, but it makes me want one of these devices. I want one very badly. I've just gotta think...when is my contract with Verizon up?
I think if the next generation of the device is cheaper, has more storage, and if I can use it on Verizon's network, I'll probably have to buy one. That's a lot of "if's", so I don't think my wife has to start balancing the checkbook anytime soon. Still, it's a sweet item, a sweet, misnamed item. This device really is a small computer that happens to allow you to make phone calls.
Also, I disagree with the author's assertion that the iPhone is NOT a luxury item. At $499 for a 4 gig model, and $599 for an 8 gig mdoel, yes that is a luxury item for most people, including myself. The 8 gig model is more expensive than a Mac Mini desktop computer.]